Why We Reject 90% of Supplement Brands and Chase $1000 Products
90%+
Brands Rejected
Low-ticket supplements
12x
Ad Budget Growth
$2K to $25K/month
$1000
Avg Product Price
High acquisition budget per unit
8-fig
Brand Potential
Built in quarters, not years
High-priced products coupled with strong PPC backing is a winning formula. We reject 90%+ of supplement brands that approach us. The math: $15 supplement with $2 CPC = 1 click at best. $1000 product with $4 CPC = massive acquisition budget per unit. This is how market leaders are built in quarters.
Most supplement brands can't afford to express their PPC team's capability through one click.
Average supplement: $15 price, $2 CPC, $5 COGS, $6 FBA fees = 1 click at best
Low-priced products mathematically limit PPC effectiveness
No room for ad team expertise to make a difference
Flip the scenario: $1000 product, $4 CPC, $300 COGS, $200 FBA. That's a high client acquisition budget per unit. This is where experienced ad management makes or breaks brands.
Only partner with products that have enough margin for meaningful PPC expression
Ad budgets from $2K/month to $25K/month in just over a quarter
Build market leaders in the span of quarters, not years
Measured Results
Ongoing methodology
Ad Budget
Before
$2K/month
After
$25K+/month
Outcome
Before
Untapped potential
After
Multiple millionaires in client ranks
When a capable ad manager meets a high-conversion product with plenty of acquisition budget, that's the sweet spot that has helped us make multiple millionaires in the ranks of our clients. 8-figure brands built in quarters.
Unit economics selection: only partnering with products that have enough margin for meaningful PPC expression. A $1000 product at $4 CPC gives you a massive acquisition budget per unit. A $15 supplement at $2 CPC gives you one click at best. The math is non-negotiable.
Continuing to build 8-figure brands in quarters with high-ticket products. The formula is proven: ad budgets scaling from $2K to $25K/month in a single quarter, with every dollar expressing the full capability of an experienced ad team.
“After many failed attempts with famous PPC gurus, I gave Insiders a try. In a few months the results became amazing. On several main keywords we were showing up in five different places, we took over 50% of the market share.”
Alex
Industrial & Scientific Brand Owner, Successful Exit
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