Brand Sales 2x'd Year Over Year Through Precision PPC
$33K
Monthly Net Profit
From -$174
2x
Brand Sales YoY
$300K to $545K/month
+430%
Units Growth
730 to 3,862 units
+333%
Sessions Growth
3K to 13K
One year before, Brand I (Health & Household) was generating ~$300K/month. Twelve months later, pulling $545K/month average and growing. The ASIN launch went from -$174 to $33K monthly profit through precision PPC.
Good brand at $300K/month, but new ASIN launches kept losing money.
ASIN launches were unprofitable (-$174 net)
Low session counts limiting visibility
Conversion rate needed improvement
Keyword rankings missing for core terms
During an April PPC war-room, we committed to zero-waste keywords, listing overhaul, daily placement sculpting, Global Negation, and bidding to organic rank.
Every dollar inside tightly-controlled single-term campaigns
All serving highest-volume search terms exclusively
Extracting extra sessions at lower CPCs through granular placement optimization
Cut irrelevant spend overnight
Bid to organic rank, not ACoS. Let TACoS take care of itself
Measured Results
12-month ASIN launch cycle
ASIN Net Profit
Before
-$174
After
$33K/month
Brand Revenue
Before
$300K/month
After
$545K/month
Core Keywords
Before
Unranked
After
8/10 top-10
ASIN went from -$174 to $33K/month profit. Sessions +333%, CVR up 5.6pp, units +430%. 8/10 core keywords ranked top-10. Focusing on rank lifted ACoS efficiency without even trying.
Zero-waste keyword setup with every dollar in tightly controlled single-term campaigns, bidding to organic rank instead of ACoS. The war-room approach meant no dollar was spent without a clear path to rank improvement and profit.
The brand doubled to $545K/month and is still growing. The ASIN playbook is being expanded to additional products in the catalog, each one launching with the same precision methodology that turned -$174 into $33K monthly profit.
“Our revenue increased since working with Insiders, as their approach to PPC is much better than what we were doing before.”
Ciprian Iojica
Co-founder at Fagaci
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