How We Landed a Second 8-Figure EU Brand in the US in 18 Months
8-fig
US Revenue
Second EU brand landed
18mo
Two Brands Placed
Back-to-back US entries
5x
Volume Multiplier
US vs EU market potential
40%
Asset Selection
Cream of the crop EU assets

This is the second 8-figure EU-native brand that we have landed in the US market in the past 18 months. Running with just ~40% of EU assets, the cream of the crop we knew would convert in the US market. Behind those glamorous numbers are countless hours of research and testing.
EU brands hesitate to enter the US. We make it happen.
EU entrepreneurs hesitate due to 2-3x higher bids
Cultural gap and different market response patterns
Competition perceived as 20x fiercer in the US
Logistics complexity deterring expansion
With US market experience since October 2013, our team breathes the US business mentality. 20% of the effort for 3-5x sales volume at 70% margin.
Selected top 40% of EU catalog proven to convert in US market
Leveraged 11+ years of US seller experience for positioning
Adapted campaigns for US consumer behavior and search patterns
Systematic expansion to capture 5x volume multiplier

Measured Results
18-month dual placement
Brand Status
Before
EU-only
After
8-figure US presence
EU Brands Placed
Before
0
After
2 in 18 months
Asset Utilization
Before
100% EU catalog
After
40% selected
Second 8-figure EU brand successfully placed in US market within 18 months. Using only 40% of EU assets, proving that smart selection beats full catalog dumps.
Smart asset selection (top 40% only) combined with deep US market experience since day one. Instead of dumping the full EU catalog, we cherry-picked the products proven to convert for American consumers and deployed them with localized strategy.
The second successful EU placement proves the model is repeatable. The playbook is documented, the infrastructure is built, and the next EU brand entering the US market will move even faster.
“As marketing manager, I worked with various advertising agencies in the past, but none of them have impressed me as much as Insiders did!”

Moni Fulea
Marketing Manager for F&F Stores, a 9 figure brand
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