How Global Negation and Rank-Based Bidding Transformed a Cosmetics Brand
2.8x
Sales Growth
In under 90 days
2.4x
Net Profit Growth
Despite tripled ad spend
8x
ROI on Fee
Extra net profit vs fee cost
5 days
Global Negation Deploy
Immediate waste elimination
On reception this cosmetics brand had a decent PPC setup led by the founder. Nothing wrong with that, except that in most cosmetics niches, 'decent' doesn't cut it. Our fee was 3x the former PPC manager's cost, but we delivered 8x our fee in extra net profit in Q1 alone.
Decent setup, but 'decent' doesn't cut it in cosmetics.
'Decent' PPC setup insufficient for competitive cosmetics niche
Budget not allocated to top-performing assets
No negation strategy causing wasteful spend
Bidding tracked against ACoS instead of rank and profit
Revamped the entire setup. Tracked PPC against rank and profit, not ACoS or ad spend vs sales. Your PPC partner should be an investment, not a cost.
Shifted all budget to top-performing assets
Deployed within 5 days to cut irrelevant spend overnight
Turned high-converting search terms into dedicated campaigns
Tracked PPC efforts against rank and profit, letting TACoS take care of itself
Measured Results
Q1 (under 90 days)
Total Sales
Before
Baseline
After
2.8x
Ad Spend
Before
Baseline
After
3x increase
Net Profit
Before
Baseline
After
2.4x
Fee ROI
Before
3x former cost
After
8x fee in extra profit
2.8x total sales, 3x ad spend, 2.4x net profits in under 90 days. Our fee was 3x the former manager's, but we delivered 8x our fee in extra net profit in Q1 alone. This proves why 'How much?' is the wrong question to ask.
Global Negation deployed in 5 days plus rank-based bidding instead of ACoS tracking. The immediate waste elimination freed up budget that was redirected into single-keyword campaigns on the highest-converting terms. The combination tripled ad spend while improving efficiency.
The foundation is locked in with 2.4x net profit growth already delivered. Q2 is scaling the approach further, expanding the single-keyword campaign structure to additional high-converting search terms identified during Q1.
Ready to grow?
Your PPC partner should be an investment, Not a cost. If it's a cost, You're not working with the right people.
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