What Happened When a Client Took Amazon Ads In-House
+19pp
ACoS Destroyed
18% to 37%
-47%
Revenue Collapse
Year-over-year
-61%
Net Profit Collapse
Year-over-year
One of two clients that chose to part ways at the beginning of last year. They went in-house with their Amazon Ads. Trailing 12 months: ACoS up from 18% to 37%, revenue down 47%, net profit down 61%.
Just because you own it doesn't mean you know better.
Client believed they could manage ads cheaper in-house
Underestimated complexity of maintaining PPC performance
Ego-driven decision instead of data-driven
This isn't what we did. This is what happened when we stopped doing it. Root in reality and call it as it is.
18% ACoS, growing revenue, healthy net profits
Client took over Amazon Ads internally to save on fees
ACoS doubled to 37%, revenue down 47%, profit down 61%
Measured Results
Trailing 12 months YoY
Revenue
Before
Baseline
After
-47% YoY
Net Profit
Before
Healthy
After
-61% YoY
ACoS doubled from 18% to 37%. Revenue down 47%. Net profit down 61%. Your ego isn't worth millions lost in a valuation.
The Uncomfortable Truth
Would your brand be better served by a professional you trust, instead of running it yourself? The answer can 100% be no, but ask it, and be honest about it.
The decision was ego-driven rather than data-driven, underestimating PPC complexity. The client assumed that owning the brand meant they could manage the ads. ACoS doubled from 18% to 37%, revenue dropped 47%, and net profit collapsed 61% in a single year.
A permanent reminder to ask honestly whether a professional would serve the brand better. The answer can absolutely be no, but it needs to come from data and capability assessment, not ego and cost-cutting assumptions.
Ready to grow?
Ask yourself honestly: Would your brand be better served By a professional you trust? The answer can be no, But make sure it's data-driven, not ego-driven.
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