And How We Got It Back in 90 Days
$260K
Net Profit Lost
During agency switch
$700K+
Monthly Revenue Recovered
From $280K low
41/47
Keywords Recovered
Back to page 1
5x+
ROAS Maintained
Through recovery scaling
Consumer Electronics Brand H made a costly Q4 decision switching agencies. They returned February with their account in complete freefall. Revenue dropped from $470K to $280K. 47 top keywords fell from page 1 to page 3+.
Agency switch in Q4. Revenue -40%. 47 keywords lost. $260K in net profit gone.
Monthly revenue dropped from $470K to $280K (-40%)
-40%
47 top-performing keywords fell from page 1 to page 3+
Competitor re-launched during the crisis
Bleeding $60K monthly
The owner's first call was intense: 'We're bleeding $60K monthly and our main competitor just re-launched!' We had one advantage: we knew this account's DNA.
Granular bid adjustments on 47 historically top-performing keywords plus negative keyword lists
Cascaded Sponsored Products, Brands, and Display simultaneously. Product Targeting on competitor ASINs
15 different price points tested to find profitability sweet spot without killing CVR
A/B tested every listing element from bullets to images, maximizing CVR at every funnel stage
Measured Results
90-day recovery
Monthly Revenue
Before
$280K
After
$700K+
Keywords Page 1
Before
0/47
After
41/47
ROAS
Before
Declining
After
5x+ maintained
Net Profit Lost
Before
$260K gap
After
Recovered
Revenue from $280K to $700K+ by April, surpassing prior year YoY. 41 of 47 keywords back to page 1. ROAS maintained above 5x. The $260K net profit loss was calculated: total profit if Q3 trend continued vs 4 months under other partner.
The Uncomfortable Truth
In my experience 3/4 accounts that agency-switch in Q4 never fully recover. This succeeded because we caught it early and the client had strong product fundamentals. Our fee would have been less than 10% of their loss.
Knowing the account's DNA from prior management allowed a 90-day aggressive recovery. We had the keyword history, the seasonal patterns, and the bid intelligence from years of managing this brand. That institutional knowledge made the recovery possible at a speed no new agency could match.
The brand has surpassed prior year performance with $700K+ monthly revenue and 41/47 keywords back on page 1. The recovered keyword positions are being fortified with defensive campaigns to prevent any future disruption.
Ready to grow?
Recovery isn't just about getting back To where you were. It's about proving Why you should have never left.
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